The company that makes Carnation Evaporated Milk did not offer $5000 for the best slogan beginning with Carnation Milk is best of all . . . , nor did the company ever make such an offer, neither in the 1940s nor at any time before or after the 1940s. The company also did not award a woman $1000 for a submission that they loved but could not use for advertising. Snopes gives many examples of doggerel supposedly submitted to Carnation for the contest. Click here for the story as told by Snopes.com. The simple—and I really do mean simple—verse that I learned sometime in the decade of the 1940s is:
Now I would like to share with my legions of readers a tale entitled, What I had for breakfast this morning. This may seem to be a stretch from the Carnation ditty, but please trust me—the stories are related, so read on.
I enjoyed a sumptuous breakfast this morning. I dined, alone of course, on roasted carved turkey with stuffing, carrots, whipped potatoes and brown gravy at 5:00 AM on this chilly December morning in south central Texas. My meal was beautifully displayed in a plastic shell with dividers between each of the various components, then covered with clear plastic sheathing and enclosed in a nicely decorated sealed cardboard box.
The box included the information that, if kept frozen, the meal could safely be consumed up to December 25, 1911 and I assumed that included Christmas day. Speaking strictly for myself, I believe that such items can safely be consumed centuries later—if kept frozen. However, pay no attention to anything that I say when speaking strictly for myself—I could be wrong.
In addition to the graphics the box gave directions for cooking, either in a conventional oven or a microwave oven, along with a plethora of nutrition facts including the fact that the meal constituted fully one-third of my daily value of sodium—bummer!
It also gave a brief but concise history of the Swanson Classics, entitled A Menu of Mouthwatering Memories, from its beginnings in 1954 through the year 2007. Swanson claims the title of The Original TV Dinner—based on my limited one-time experience with Swanson Dinners, I have no reason to doubt that claim, nor do I doubt its claim for palatability and safe consumption if kept frozen—so far.
Thanks to Swanson’s turkey, my breakfast was a resounding success—a piece of cake so to speak, and I penned the piece of doggerel below to commemorate that success. I apologize in advance for any misery that may be caused by exposure to it, whether from the ode per se or by any consumption of any Swanson product by one or more of my readers related to their having read this posting. In fine, I am not recommending this product to anyone. I’m simply recounting my experience of a Swanson turkey breakfast on a chilly day in south central Texas—and simply is the operative word.
No turkey to kill,
No gravy to make,
No ‘taters to peel,
No bread to bake.
No table to clear,
Nothing to freeze,
No dishes to wash,
I’m free as a breeze.
A fine turkey breakfast
And I’m on my knees,
Giving thanks to Swanson,
For meals such as these.
I have already apologized for foisting off the burden of my Ode To Swanson’s Frozen Turkey Dinner to my legions of unsuspecting readers, but I feel compelled to reinforce that apology through repetition—mea culpa, mea culpa, mea maxima culpa.
That’s my story and I’m sticking to it.